Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot,Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, and Ranger brand names. The Retail segment sells its products directly to consumers through its e-commerce websites. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer.